Kelly Davis has more than 25 years’ experience in Market Research including 11 years as the Director Research for SIA, the SnowSports trade association and most recently,3 years as the Senior Director of Research for the Aircraft Owners and Pilots Association. In addition, for the past two years she has worked with the Cross-Country Ski Areas Association to improve their Research.  

Over the years, Kelly has worked with a wide variety of organizations to help them understand and target their customers more effectively, to track their customers’ journeys, to build clear views of target markets, to design products that will sell in specific markets, to help start-ups find their footing, and help businesses find their way when times are tough.  

Kelly is a methodologist with innovative leanings, she is always looking for more effective ways to apply hard-earned insights to maximize impacts. Kelly likes to share interesting findings and insights and has been a featured speaker across Snow Sports and Aviation.  

When Kelly isn’t working, you will most likely find her outside skiing, running trail, SUPing, biking, hiking, golfing, flying, or walking a dog. Over the past four winter seasons, Kelly also worked as the Snow Reporter for Pennsylvania’s Liberty Mountain Resort just for fun and because she’s a hardcore weather geek. That, and who doesn’t want first tracks every day?