Cross Country Ski Retailer Survey Report – Mid Feb 2021
Executive Summary A survey of cross country specialty retailers from around North America was conducted during the first two weeks of February by the Cross Country Ski Areas Association and Snow Sports Insights. Survey respondents were well distributed geographically...
Consumer and Retail Survey Report for December 2020
Winter outdoor activity participants are in the final stages of preparation for the 2020/2021 season, and they have significant concerns about the Covid-19 pandemic. Perceived levels of infection risk will drive people in unique ways this winter. In fact, perception...
This Winter is Looking Epic for Cross Country Skiing and Snowshoeing
Participation in cross country skiing and snowshoeing is expected to increase significantly this winter for the second season in a row. Since late March, when the COVID-19 pandemic sent many Americans home, participation in many outdoor activities has spiked including...
Cross Country Market Research Strategy
Cross Country Market Research Strategy Winter 2020/2021 The cross country ski and snowshoe industry has partnered with Snow Sports Insights (SSI), a new organization designed specifically to use research to build a clear view of the cross-country and snowshoe market. ...
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